When the landlord evicts you from your home...

Hey, it’s me again,

I don’t know if you’ve heard the news about TikTok.

Banned. Gone. Poof.

For some, it’s just another headline.

But for others, it’s their entire livelihood—wiped out.

I even heard people in the US are buying iPhones with a TikTok account for as much as $50,000

Think I’m lying?

See this 👇

Tragic isn’t it?

Imagine this:

You’ve spent months (or years) building your audience. Thousands of followers. Hundreds of views on every post.

And then, one day, you log in, and the app is gone.

Now what?

For most people, the answer is… nothing.
They don’t have a backup plan.

You see, social media platforms are rented apartments.

The landlord (aka the platform) decides the rules.

They can raise the rent (hello, paid ads), cut your utilities (algorithm changes), or evict you entirely (bans).

But you know what you own?
Your email list.

Email doesn’t care about algorithm changes.

It doesn’t care if TikTok gets banned, or if Instagram decides to prioritize cat videos. Your list is yours.

And when things go south, it’s the safety net that keeps you afloat.

Take Sarah (this is fictional, but it’s someone’s reality):

She built a business entirely on TikTok.

Her entire audience, customers, and sales were tied to the app.

When the ban happened, she was left scrambling.

It’s her type that is buying an iPhone with TikTok account for as high as $50,000

Now take John:

John also used TikTok, but he spent time growing his email list.

When the ban hit, he sent an email to his 10,000 subscribers with an offer.

Guess what?

He didn’t just survive—he thrived and…

He couldn’t care less

So, the question is: Do you own your audience, or are you renting them?

If you don’t already have an email list, this is your cue to start building one

It’s not just about “surviving the algorithm.” It’s about taking control.

Because here’s the truth: Platforms will come and go, but your list is for life.

Don’t wait for the next ban to catch you off guard.
Take the first step today.

That’s it for today!

To owning your list,

Your friend — Isaac Success ❤️