What my ex taught me about marketing 😅

Hey, it’s me again,

But before we get right into it let me set the scene right.

….

A few years ago, I was in a relationship that could only be described as... complicated.

You know the type.

Those “we’re fine” relationships where you both know deep down it’s held together by vibes and sweet texts with no delivery date.

Anyway, we were at this point where everything started to feel off.

Conversations were dry, energy was low, and let’s just say the “spark” was looking like the national grid.

Today it’s up… tomorrow it has collapsed again 📉

Sucks really!

One day, during an argument (because what’s a relationship without those?), my ex said something I’ll never forget:

She said, "You’re always saying the right things, but your actions don’t match."

Ouch. I felt that straight inside my bone. 🤕

At first, I was mad. Like, proper mad.

The kind of mad where you rehearse comebacks in your head 2 am inside the bathroom while scrolling through old chats for receipts.

But then, as I cooled off, it hit me: she wasn’t wrong at all (even though I hate to admit it)

And weirdly enough, it got me thinking…

A lot of businesses are like I was in that relationship.

They say all the right things—big promises, bold claims, “we care about you” and all those bullshit…

…but when it’s time to deliver?

They are nowhere to be found.

It’s like running ads saying, “We’re the best in the game,” but when a customer buys, the product doesn’t even match the hype.

Or promising “24/7 support” and responding two weeks later with, “Sorry for the delay.”

Like MTN and Kuda 😅

The result?

People lose trust.

Just like my ex lost trust in me.

….

You see, marketing (also life) isn’t just about saying the right things; it’s about backing those words with real action.

• If you promise a freebie in exchange for an email, deliver it immediately.

• If you say your product will solve a problem, make sure it does exactly that.

• If you position your brand as different, let your actions show it.

It’s not about perfection—it’s about consistency.

Actions build trust, and trust builds loyalty.

Looking back, that relationship was doomed, and honestly, it’s for the best.

I wasn’t perfect, and neither was my ex, but hey—breakups make great content 😅

So, the next time you think about overpromising in your marketing, remember this:

If your brand was in a relationship with your customers, would they stay, or would they text, “It’s not you, it’s me,” before ghosting you? 😅

Now, go audit your marketing efforts (It may as well be your life).

Are you all talk, or are your actions matching the hype?

That’s it for today.

Your friend — Isaac Success ❤️

P.S. Thinking about this right now, I may actually be the first ‘ex’ to admit to being wrong 😅